An introduction to viral marketing

You know when someone sends you a joke on
email and it's a good one you want to pass it
on. From your mailbox you open your list of
friends names and post the joke on to everyone
you know, or everyone on your "joke list", a list
of people you pass jokes on to.


Next time you do this, have a scroll down the
email to see the list of people it has come from
at the head of each mailing. Each person who
sent the joke on will have sent it to everyone on
their "joke list". You'll see quite a few names
you'll recognize, some of who will be on your
own list.
This is "Viral" - the joke has been passed on
like a virus - from person to person. Everyone
they come in contact with has passed it on to
everyone else they know.
The trick with viral marketing is to duplicate
that process with your products and the
business opportunity itself - pass your store's
website URL on to everyone who cleans their
house or takes nutritional supplements, or who
might, and get them to do the same with
everyone they know.


Also, a lot of people who start using the
products are going to want to get the products
at wholesale. So they want their own store. So
they sign up under you! And you get the
commission not only on what they buy, but on
anything people they know buy from them, and
for anyone who signs up under them, who will
be in your second line!
So, just as you send a joke you get to your
"joke list", you need to get the biz opp to
anyone who has a biz opp list. Congratulations,
you have just been introduced to Listbuilding!
Marketing tools


Why use marketing tools? A lot of people on the
Net aren't looking to join a program, they are
already in one. It doesn't matter that ours is
better than theirs, if they never look at the opp
and consider it, they ain't gonna signup.
What we can give them however is a way to
market what they are already selling. So we
offer them our marketing tools. In doing so,
they join our downline for that program, and so
does anyone else they sign up. This gives us
marketing methods to get our biz opp out to
people who DO want to see it!
Listbuilding


Remember the analogy earlier about the joke
list? What you have there is a list of people you
send jokes to. How did you build that list? Your
list of friends who you send jokes to. How did
you get on the list of someone else, the person
who sent you the joke?
What you need to build for your biz opp is what
is known as an "opt in" list. This is a list of
people who have chosen to join your list to
receive information from you.
Building a list is vital for many reasons.
SPAM is the first and foremost - it is illegal to
send spam - unsolicited email to people who
haven't asked for it and didn't want it. Junk
mail.


Despite the legal ramifications, look at the
basic logic. Why send your biz opp to someone
who doesn't want to see it? Why send a letter
to someone who will just bin it without even
opening it? Why send an email with a link to
your site if the person receiving it doesn't want
to know so won't even go look at it?
You may have the best biz in the world and sell
the hottest products but if you can't get people
to it, you aren't going to make a sale!
So we use listbuilding tools so that you have
people to send your biz opp to! These are
known as VLBs - Viral List Builders.


And a great way to advertise your VLB is on a
Traffic Exchange program - a TE, Surf
Exchange, Surf 4 Hits, etc. (What's in a name?)
Once you have a list of people who opted in to
hear from you, and you have made initial
contact and built up a relationship, then you can
show them a biz opp that works for you, and
then help them build their own business.
Congratulations - you've just become a mentor!